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Why it's made

We tell a story about the ideation of a product

The project was created for Italton in 2D using the frame-by-frame technique, with parts completely in black and white and others in color, starting from the idea of the comic. In the story the protagonist designs a piece of furniture and the materials with which it will be built, explaining the reasons why these are better than polluting and impractical alternatives. The whole video is accompanied by a very cartoon mood and a feeling of "handmade", given both by the sound effects and by the stop-motion animation.

The protagonist designs a piece of furniture The scene is becoming in color Office where the conception takes place Previous project Next project